The app is used to track someone with a smartphone. If you do not know the purpose, please reread all the purposes in the Getting Started session.
If you are a parent and want to track all activities of your child's smartphone - for example, a Samsung Galaxy device- then your child is a target user.
If you are a boss and want to track all activities of your employee's smartphone - for example, an iPhone device- then your employee is a target user.
1. Company Employees (Enterprise Use)
- Who?
- Employees using company-issued smartphones or BYOD (Bring Your Device) are enrolled in company policies.
- Why?
- To monitor work-related usage (productivity, app usage).
- Please make suresecurity compliance (e.g., preventing risky apps, checking data usage).
- Backup/transfer device data (in case of new devices, offboarding).
- Considerations:
- Privacy concerns β need clear policies on what data is tracked (e.g., work vs. personal apps).
- Consent and transparency β Employees should know what's being collected.
- Minimal interference β the app should work quietly in the background, with low battery and data impact.
2. Research Participants (Academic or Behavioral Studies)
- Who?
- People who volunteer to participate in research studies, e.g.:
- Students (e.g., smartphone addiction studies).
- General public (e.g., app usage for UX research).
- People who volunteer to participate in research studies, e.g.:
- Why?
- To passively collect behavioral data: app usage, screen time, notifications.
- To complete surveys (Ecological Momentary Assessments) as part of the study.
- Considerations:
- Full informed consent is crucial.
- Anonymized data to protect participant identity.
- Transparent value exchange (e.g., compensation, contribution to research).
3. Market Research Panelists (Consumer Insight Studies)
- Who?
- Regular smartphone users who opt-in to be part of a market research panel, often for incentives.
- Why?
- To gather app usage trends, shopping behavior, or content consumption patterns.
- Considerations:
- Be clear on whatβs tracked (no sensitive info like messages or passwords).
- Often incentivized (cash, gift cards).
4. Customers of Security or Parental Control Services (Optional use case)
- Who?
- Parents or employers who want to monitor device usage.
- Why?
- For security and responsible usage.
- Considerations:
- Strict legal compliance.
- User consent (especially for adults in the workplace).
π² Summary of Target User Personas (Example Table)
User Type | Device Type | Reason for Install | Concerns |
---|---|---|---|
Company employee | Company-owned / BYOD | Productivity, security monitoring, backup | Privacy and work/personal data separation |
Research participant | Personal device | Behavioral study (screen time, app usage) | Privacy, transparency, data use |
Market panelist | Personal device | Market research (paid panel) | Incentives, privacy, data limits |
Parent/Guardian (optional) | Family device | Monitor child phone usage |
Consent, legality, ethics
|
π§ Key Characteristics of These Target Users
Factor | Description / Consideration |
---|---|
Device Ownership | Company-owned or BYOD (impacting privacy policies). |
Consent and Transparency | Users must know what's being collected and why. |
Technical Skill | The app should be easy to install and run, even for non-technical users. |
Privacy-Sensitive | Avoid over-collection of personal data, especially for BYOD and research participants. |
Passive Operation | The app should run silently without draining the battery or slowing the device. |
Opt-out options | Especially for research or market study participants. |
π Conclusion
- The target users, those the app was being installed on their phones, are children, employees, research participants, or consumers in studies.
- Privacy, consent, and clear communication are critical to adoption.
- Easy installation, low system impact, and clear purpose are key design needs.
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